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The domain had the following on the web site, "One of the most preferred hotels in Medan." We analyzed that the web page said " Welcome to Inna Dharma Deli Hotel." It also stated " In Medan as one of the most preferred hotels in Medan. The location is ideally set at the heart of the city close to all major communication links in the city, just a few step from Merdeka Walk, major offices, banks, post office and Shopping area. Train Station direct from new Kuala Namu International Airport locates just in front of Inna Dharma Deli, and you can easily find the hotel." The header had inna dharma deli as the highest ranking search term. This keyword was followed by deli hotel, hotel in deli, and preferred hotels in medan which isn't as urgent as inna dharma deli. The other words they uses is hotel in medan. medan hotel is also included and could not be viewed by web crawlers.